Just do it… Start generating content

I always tell my clients that the hardest part of posting content on the web is getting over your personal hurdles, no matter what they may be. Things like, “I want my first Tweet to be perfect” or “I want to write the most interesting blog post anyone has ever read”. The problem is, these desires to be great and wonderful and perfect can actually become roadblocks that prevent you from getting anything at all done. For me, lately, the hurdle has been, “I want to wait until I have time to sit down, clear my desk, and get into a writing mode”.

Well, that never happens. Right now, I’m writing this surrounded by unfiled papers, with three different browser windows open with who-knows-how-many-tabs open in each browser, and I realised there is never the perfect time. There is never the perfect post. There is never the most interesting content ever written waiting to spring forth from your brain.

The point is, sometimes you need to seize on the moments you have and make them work for you. Dash off a blog post between meetings. Post an interesting thought on your Facebook page while you’re waiting in line for your morning coffee. Just start writing content. Some of will be good, some of it will be bad, and some of it will even be great.

So what are you waiting for? Go do it!