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Pin This – 7 Great Articles About Pinterest

You may have noticed your Facebook and Twitter feeds got a little more cluttered the past few months with people sharing their most recent “Pins” – pictures of recipes they want to make, clothes they want to buy, and places they want to stay. But Pinterest isn’t just for annoying your friends and followers – I’ve talked to several marketers whose clients are getting great traffic referral by sharing their website’s content on Pinterest. So here’s a collection of 7 great articles I’ve been reading the past few weeks that all address the newest kid on the social media block. …

Organizing with Facebook Interest Lists

A few months ago, Facebook introduced ‘Interest’ lists. If you know me, you’ll know that I love lists; I have them for everything from steps to achieve clients’ goals, to what to pack for a camping trip, to just plain keeping my entire life in order. Facebook Interest lists are great for two reasons. First, they allow you to organize the pages that you already like into lists, so that you can quickly and easily browse through those pages’ updates. And second, you can follow lists that other people have created, which probably include pages that you’ve never heard of …

Writing for Web – Why are you writing a tome?

In case you didn’t know, a tome is a very large book, often part of a larger series of books. Exactly what a blog post should not be. And yet every day I see these huge long posts that make my brain want to crawl under a rock and take cover in the fetal position. The problem is that writing for web is often much more challenging than people think. Because if you actually want people to read what you write (and isn’t that the point?), you need to optimize your content for online viewing. Here are some suggestions to …

How good is the Facebook Pages app?

Have you tried out the new Facebook Pages app? For anyone who manages at least one Facebook page, this is a great addition, and even better for those of us who manage multiple pages. But it does have its limitations… So what can you actually do with this app? Well, you can: View page posts and filter them to show either only the page’s posts, or everyone’s posts Like and comment on the page’s posts Write a new post or share a photo View a list of the people and pages who like the page See new notifications View a …

Why doesn’t your business have a computer?

Just because you live in a small town, it doesn’t mean that your business needs to be old-fashioned. There are upwards of 23 million Canadians online, who spend about 45 hours a month on the internet. And they don’t all live in cities. So why not go where your customers are? A few months ago, I went to a hair salon in a small town in Nova Scotia to book an appointment for hair and makeup. Actually, it’s for my wedding in June, so I needed to book hair and makeup appointments for five girls. I asked if they could …

Bridging the gap

Some companies find that the people who interact with their brand online are not actively consuming their products and services. And other companies are unsure of how to engage their paying customers online, in order to keep them informed and increase sales. So how do you bridge the gap? For those companies looking to encourage their online followers to purchase their products and services, here are some suggestions: Share information about new products and services on your online channels, so that your followers are the first to know Provide a coupon that is exclusive to your online audience Consider using …

Four online marketing lessons from David Ogilvy

Somewhere along my path to becoming a marketing consultant, an advertising executive gave me his copy of David Ogilvy’s “Ogilvy on Advertising”. Originally published in 1983, it was written well before the boom of online marketing and social media; however, Ogilvy was one smart cookie and his advice still rings true. The first chapter alone has so many good nuggets of advice: 1. Do your homework I know, no one likes doing research. But as Ogilvy puts it, “You don’t stand a tinker’s chance of producing successful advertising unless you start by doing your homework“. And this means studying the …

Keeping on Top of Life: The To-Do List, Revised

Keeping up with social media networks, researching marketing best practices and pouring through content takes a lot of time. But it’s also enjoyable (for me, at least) and easily accomplished. The rest of my business tasks, as well as personal tasks, however, require a bit more planning and structure, a.k.a. lists. I’ve always been a fan of lists. I have grocery lists, travel packing lists, client lists. And also the dreaded to-do list. Years ago, my to-do lists consisted of scribbles on anything I could get my hands on, from scraps of papers to old envelopes. But as my work …

3 quick SEO tips that you can do right now

Chances are, you’ve heard of SEO (search engine optimization) before. So here’s 3 quick tips that you can do today: 1. Make a sitemap (it should be something close to www.yourwebsite.com/sitemap.xml) and submit it to the major search engines, which are Google, Bing and Ask.com. This post tells you how to do that (note that Yahoo is no longer applicable, as it has been fully replaced by Bing). 2. Use relevant words and phrases in your meta tags keywords and descriptions when creating new website pages and blog posts. Sure, it’s a pain in the behind, but it’s a great …

The problem with quick and easy websites

The other day, I visited a client who runs her own photography business. She does amazing work and gets great referrals by word of mouth but is looking to increase her rankings for some very specific keywords. So I took a look at her website and made up a few suggestions, based on two different options: stay with her current website or trash it and start again (my recommendation is to trash it, but probably not possible until after the busy wedding season is over). The client is using photobiz, a company that offers quick and easy websites geared especially …