Blog

What’s in a name?

Names are important. As parents, we agonize about this first crucial decision-making event – after all, you’re shaping the foundation of another human’s life. You pour over baby books, looking for hidden meanings, wondering if you should bestow courage or wisdom or gentleness… So we all start life with a name that others have chosen for us. But then we age and grow and mature. And we realise that we have the power to shape our own destiny. Many of us grab hold of our name, moulding and shaping it to fit both our perception of ourselves, and also the …

Going Bi-Coastal

So the big move has happened; I have officially relocated from the West Coast to the East Coast. I’ve been fortunate enough to retain some of my Western clients, through the wonders of email and Skype. I’m loving being four hours ahead of my Western clients, since when I send them deliverables at 10 a.m., it’s only 6 a.m. for them! There’s lots different here, including a lack of mountains, short trees, and the smell of the sea in the air. But there’s also friendly people and lots of small businesses. I’m looking forward to figuring out how to connect …

This Morning I Read on Twitter…

I usually advise about social media practices for companies. But the same advice can also be taken by individuals, especially if you would like to become more acquainted with the vast array of online networks before your own company embarks down the twisty, colourful world of social media. My first recommendation is to start small. There are a mind-boggling number of social networks out there, from the common-place such as Facebook, Twitter and LinkedIn, to the lesser-known such as Athlinks, Elixio and LibraryThing. But don’t go out there and sign up for every network possible. Instead, start small with one …

Branding to the next level

Your company probably has a great logo that took a lot of time and effort to come up with. But branding is so much more than just an amazing logo. It is the way that clients and customers perceive your company, each and every time an interaction occurs. It is the who, what, when, where, why and how as it pertains to your company’s internal and external communications. Take a look at all of the interactions that potential clients and customers have with your company. Are they receiving a consistent image across all touch points?     Here are some …

Does your LinkedIn profile need some sprucing up?

Too often, as I am browsing through LinkedIn to find new connections, I see people I know but I hesitate when it comes to adding them as contacts. Why? Because their LinkedIn profile is so lacking that I feel like adding them would be a waste of time. If you have a LinkedIn profile, you should at least complete the following info: A profile picture. I mean, does this picture actually make you want to connect with someone? Your full first and last name. I understand the desire for privacy but chances are there is already lots of information about …

Biggest Twitter Pet Peeves

I love Twitter. I started using it back 2008 and in my opinion, Twitter is a great source of information about topics that interest me. It also keeps me entertained and up-to-date with what’s going on in my community, country and the world. However, there are some Twitter pet peeves out there that annoy me and they come mostly from other users rather than Twitter itself. The egg-head profile pic – when you first sign up for Twitter, you have the option to upload a profile picture from your computer. If you’re shy or have internet privacy issues, use a …

Fav Webinars

I don’t know about you, but lately my email inbox has been filling up with lots of messages telling me about upcoming webinars. I used to just click delete because I would much rather scroll quickly through a written post than listen to someone drone on. But then I actually watched one. And the funny thing was, I actually liked it. I could sit and learn while being entertained, browse through emails when I got bored, and take notes – something I almost never do when speed-reading through blog posts and news articles. While I try to watch webinars live, …

5 Reasons Why TweetDeck is a Great Twitter Tool

When I first started on Twitter back in 2008, I viewed all Tweets within the Twitter interface. Then, I got hooked on HootSuite, especially when I started managing multiple Twitter accounts. I’m still a paying subscriber to HootSuite and love using the cute little Hootlet add-on to easily share interesting URL’s on Twitter. But something just seemed to be missing. Enter TweetDeck. This slick desktop application (I prefer the downloaded version, although you can access it online as well) is always running in the background and has become my favourite way to interact with users on Twitter. Here’s 5 reasons …

A new year and another chance to get it right

Happy New Year everyone! Isn’t it exciting to realize that there is an entire calendar full of days waiting for you to put your own unique stamp on them! Even though it’s only been one day since 2012, there’s just something refreshing about starting a new year. It’s a time to reflect back on what went well in the previous year, and what you could improve on going forward. One of the best things that I did at the end of 2012 was to attend a session called, “Setting Your Intentions“, put on by Cathy Goddard of Lighthouse Visionary Solutions. …

Just do it… Start generating content

I always tell my clients that the hardest part of posting content on the web is getting over your personal hurdles, no matter what they may be. Things like, “I want my first Tweet to be perfect” or “I want to write the most interesting blog post anyone has ever read”. The problem is, these desires to be great and wonderful and perfect can actually become roadblocks that prevent you from getting anything at all done. For me, lately, the hurdle has been, “I want to wait until I have time to sit down, clear my desk, and get into …