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Category Archive for: ‘Writing’
A bio written in the first person

I’ve been slowly making my way through Danielle LaPorte’s “The Fire Starter Sessions: A Soulful + Practical Guide to Creating Success on Your Own Terms“. It’s a really thought-provoking book that begs to be read more than once, and it will definitely help kick your butt into action if you happen to need that sort of impetus, which a lot of us do. But there was one short nugget of advice, tucked away in the lower left-hand section of a page, that kept sticking with me. It read: The idea kept eating away at me. It went against much of what I had learned …

Just do it… Start generating content

I always tell my clients that the hardest part of posting content on the web is getting over your personal hurdles, no matter what they may be. Things like, “I want my first Tweet to be perfect” or “I want to write the most interesting blog post anyone has ever read”. The problem is, these desires to be great and wonderful and perfect can actually become roadblocks that prevent you from getting anything at all done. For me, lately, the hurdle has been, “I want to wait until I have time to sit down, clear my desk, and get into …

Writing for Web – Why are you writing a tome?

In case you didn’t know, a tome is a very large book, often part of a larger series of books. Exactly what a blog post should not be. And yet every day I see these huge long posts that make my brain want to crawl under a rock and take cover in the fetal position. The problem is that writing for web is often much more challenging than people think. Because if you actually want people to read what you write (and isn’t that the point?), you need to optimize your content for online viewing. Here are some suggestions to …

Four online marketing lessons from David Ogilvy

Somewhere along my path to becoming a marketing consultant, an advertising executive gave me his copy of David Ogilvy’s “Ogilvy on Advertising”. Originally published in 1983, it was written well before the boom of online marketing and social media; however, Ogilvy was one smart cookie and his advice still rings true. The first chapter alone has so many good nuggets of advice: 1. Do your homework I know, no one likes doing research. But as Ogilvy puts it, “You don’t stand a tinker’s chance of producing successful advertising unless you start by doing your homework“. And this means studying the …

The problem with quick and easy websites

The other day, I visited a client who runs her own photography business. She does amazing work and gets great referrals by word of mouth but is looking to increase her rankings for some very specific keywords. So I took a look at her website and made up a few suggestions, based on two different options: stay with her current website or trash it and start again (my recommendation is to trash it, but probably not possible until after the busy wedding season is over). The client is using photobiz, a company that offers quick and easy websites geared especially …