Archives

Category Archive for: ‘Updates’
You Should Try Facebook Multi-Product Ads

Lately, you may have noticed multi-product ads on Facebook. They feature multiple images, each with its own linkable URL. Apparently they are seeing higher than normal results for less than normal cost. And they look pretty good too!     If you’re a small business owner, you should really pay attention. Facebook multi-product ads seems especially well-suited to retail shops (you could feature images of your most recent / best-selling items), restaurants, coffee shops, and service providers like salons, and photographers. Remember, each image links to its own page, so it is a chance to showcase different sections of your website. And you …

Going Bi-Coastal

So the big move has happened; I have officially relocated from the West Coast to the East Coast. I’ve been fortunate enough to retain some of my Western clients, through the wonders of email and Skype. I’m loving being four hours ahead of my Western clients, since when I send them deliverables at 10 a.m., it’s only 6 a.m. for them! There’s lots different here, including a lack of mountains, short trees, and the smell of the sea in the air. But there’s also friendly people and lots of small businesses. I’m looking forward to figuring out how to connect …

A new year and another chance to get it right

Happy New Year everyone! Isn’t it exciting to realize that there is an entire calendar full of days waiting for you to put your own unique stamp on them! Even though it’s only been one day since 2012, there’s just something refreshing about starting a new year. It’s a time to reflect back on what went well in the previous year, and what you could improve on going forward. One of the best things that I did at the end of 2012 was to attend a session called, “Setting Your Intentions“, put on by Cathy Goddard of Lighthouse Visionary Solutions. …

Organizing with Facebook Interest Lists

A few months ago, Facebook introduced ‘Interest’ lists. If you know me, you’ll know that I love lists; I have them for everything from steps to achieve clients’ goals, to what to pack for a camping trip, to just plain keeping my entire life in order. Facebook Interest lists are great for two reasons. First, they allow you to organize the pages that you already like into lists, so that you can quickly and easily browse through those pages’ updates. And second, you can follow lists that other people have created, which probably include pages that you’ve never heard of …

How good is the Facebook Pages app?

Have you tried out the new Facebook Pages app? For anyone who manages at least one Facebook page, this is a great addition, and even better for those of us who manage multiple pages. But it does have its limitations… So what can you actually do with this app? Well, you can: View page posts and filter them to show either only the page’s posts, or everyone’s posts Like and comment on the page’s posts Write a new post or share a photo View a list of the people and pages who like the page See new notifications View a …

We all love Facebook. It is where we post our pictures, spy on our friends’ lives, send messages, and respond to events. But there is also a lot of discontent with Facebook, for many reasons, one of which is the constant updates and changes to the way Facebook looks and operates. The newest proposed change (see, sometimes Facebook gives advance notice!) is the roll-out of the “timeline” layout for pages, with March 30th scheduled as the day when it all goes down. The two most important things for businesses: The custom welcome landing tabs will no longer have the same …