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Category Archive for: ‘Social Media’
Why You Should Stop Using Google Image Results

We all know that images are a great way to catch people’s eye. And it can be tempting to do a Google search to find the perfect image to match your words. After all, it’s quick, easy, and the pictures that you see in the Google results look so amazingly wonderful that you just can’t wait to slap them on your own Facebook page / Twitter update / blog post!! But hold on a second. The reason the pictures that show up in Google images look so gosh darn brilliant is that a lot of them are copyrighted. Applications and websites such as tineye.com (a …

This Morning I Read on Twitter…

I usually advise about social media practices for companies. But the same advice can also be taken by individuals, especially if you would like to become more acquainted with the vast array of online networks before your own company embarks down the twisty, colourful world of social media. My first recommendation is to start small. There are a mind-boggling number of social networks out there, from the common-place such as Facebook, Twitter and LinkedIn, to the lesser-known such as Athlinks, Elixio and LibraryThing. But don’t go out there and sign up for every network possible. Instead, start small with one …

Does your LinkedIn profile need some sprucing up?

Too often, as I am browsing through LinkedIn to find new connections, I see people I know but I hesitate when it comes to adding them as contacts. Why? Because their LinkedIn profile is so lacking that I feel like adding them would be a waste of time. If you have a LinkedIn profile, you should at least complete the following info: A profile picture. I mean, does this picture actually make you want to connect with someone? Your full first and last name. I understand the desire for privacy but chances are there is already lots of information about …

Biggest Twitter Pet Peeves

I love Twitter. I started using it back 2008 and in my opinion, Twitter is a great source of information about topics that interest me. It also keeps me entertained and up-to-date with what’s going on in my community, country and the world. However, there are some Twitter pet peeves out there that annoy me and they come mostly from other users rather than Twitter itself. The egg-head profile pic – when you first sign up for Twitter, you have the option to upload a profile picture from your computer. If you’re shy or have internet privacy issues, use a …

Fav Webinars

I don’t know about you, but lately my email inbox has been filling up with lots of messages telling me about upcoming webinars. I used to just click delete because I would much rather scroll quickly through a written post than listen to someone drone on. But then I actually watched one. And the funny thing was, I actually liked it. I could sit and learn while being entertained, browse through emails when I got bored, and take notes – something I almost never do when speed-reading through blog posts and news articles. While I try to watch webinars live, …

5 Reasons Why TweetDeck is a Great Twitter Tool

When I first started on Twitter back in 2008, I viewed all Tweets within the Twitter interface. Then, I got hooked on HootSuite, especially when I started managing multiple Twitter accounts. I’m still a paying subscriber to HootSuite and love using the cute little Hootlet add-on to easily share interesting URL’s on Twitter. But something just seemed to be missing. Enter TweetDeck. This slick desktop application (I prefer the downloaded version, although you can access it online as well) is always running in the background and has become my favourite way to interact with users on Twitter. Here’s 5 reasons …

Pin This – 7 Great Articles About Pinterest

You may have noticed your Facebook and Twitter feeds got a little more cluttered the past few months with people sharing their most recent “Pins” – pictures of recipes they want to make, clothes they want to buy, and places they want to stay. But Pinterest isn’t just for annoying your friends and followers – I’ve talked to several marketers whose clients are getting great traffic referral by sharing their website’s content on Pinterest. So here’s a collection of 7 great articles I’ve been reading the past few weeks that all address the newest kid on the social media block. …

How good is the Facebook Pages app?

Have you tried out the new Facebook Pages app? For anyone who manages at least one Facebook page, this is a great addition, and even better for those of us who manage multiple pages. But it does have its limitations… So what can you actually do with this app? Well, you can: View page posts and filter them to show either only the page’s posts, or everyone’s posts Like and comment on the page’s posts Write a new post or share a photo View a list of the people and pages who like the page See new notifications View a …

Bridging the gap

Some companies find that the people who interact with their brand online are not actively consuming their products and services. And other companies are unsure of how to engage their paying customers online, in order to keep them informed and increase sales. So how do you bridge the gap? For those companies looking to encourage their online followers to purchase their products and services, here are some suggestions: Share information about new products and services on your online channels, so that your followers are the first to know Provide a coupon that is exclusive to your online audience Consider using …

Keeping on Top of Life: The To-Do List, Revised

Keeping up with social media networks, researching marketing best practices and pouring through content takes a lot of time. But it’s also enjoyable (for me, at least) and easily accomplished. The rest of my business tasks, as well as personal tasks, however, require a bit more planning and structure, a.k.a. lists. I’ve always been a fan of lists. I have grocery lists, travel packing lists, client lists. And also the dreaded to-do list. Years ago, my to-do lists consisted of scribbles on anything I could get my hands on, from scraps of papers to old envelopes. But as my work …

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