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Category Archive for: ‘Facebook’
You Should Try Facebook Multi-Product Ads

Lately, you may have noticed multi-product ads on Facebook. They feature multiple images, each with its own linkable URL. Apparently they are seeing higher than normal results for less than normal cost. And they look pretty good too!     If you’re a small business owner, you should really pay attention. Facebook multi-product ads seems especially well-suited to retail shops (you could feature images of your most recent / best-selling items), restaurants, coffee shops, and service providers like salons, and photographers. Remember, each image links to its own page, so it is a chance to showcase different sections of your website. And you …

Why You Should Stop Using Google Image Results

We all know that images are a great way to catch people’s eye. And it can be tempting to do a Google search to find the perfect image to match your words. After all, it’s quick, easy, and the pictures that you see in the Google results look so amazingly wonderful that you just can’t wait to slap them on your own Facebook page / Twitter update / blog post!! But hold on a second. The reason the pictures that show up in Google images look so gosh darn brilliant is that a lot of them are copyrighted. Applications and websites such as tineye.com (a …

When I first talk with small business owners about their marketing needs, one topic that always comes up is that of time management. There just doesn’t seem to be enough time in the day to run a business and also send out Facebook posts, Tweets, and Google+ updates. There are a lot of amazing tools out there to help with online marketing – as an example, check out buffersocial’s list of “61 Best Social Media Tools for Small Business”. So to help you out, I thought I’d share my favourite online tools that make my life easier (and I promise …

Are you open for business?

  Last week, I made dinner plans for Monday. And then I had a hand-slap-forehead-moment when I realised that Monday can be a tricky night in a small town because a lot of places are closed. I Googled the restaurant and found… nothing. I tried to locate them on Facebook, with no luck. I entered “restaurant name + hours” and came up empty-handed, although I did see results for other restaurants in the area who were closed on Monday. Then I found the restaurant’s phone number and decided to give them a call. The phone rang and rang and rang… …

Organizing with Facebook Interest Lists

A few months ago, Facebook introduced ‘Interest’ lists. If you know me, you’ll know that I love lists; I have them for everything from steps to achieve clients’ goals, to what to pack for a camping trip, to just plain keeping my entire life in order. Facebook Interest lists are great for two reasons. First, they allow you to organize the pages that you already like into lists, so that you can quickly and easily browse through those pages’ updates. And second, you can follow lists that other people have created, which probably include pages that you’ve never heard of …

How good is the Facebook Pages app?

Have you tried out the new Facebook Pages app? For anyone who manages at least one Facebook page, this is a great addition, and even better for those of us who manage multiple pages. But it does have its limitations… So what can you actually do with this app? Well, you can: View page posts and filter them to show either only the page’s posts, or everyone’s posts Like and comment on the page’s posts Write a new post or share a photo View a list of the people and pages who like the page See new notifications View a …

We all love Facebook. It is where we post our pictures, spy on our friends’ lives, send messages, and respond to events. But there is also a lot of discontent with Facebook, for many reasons, one of which is the constant updates and changes to the way Facebook looks and operates. The newest proposed change (see, sometimes Facebook gives advance notice!) is the roll-out of the “timeline” layout for pages, with March 30th scheduled as the day when it all goes down. The two most important things for businesses: The custom welcome landing tabs will no longer have the same …