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Category Archive for: ‘Branding’
Put your name on it

I love toast with butter and honey. I love it for breakfast and as a late night snack. As a result, I go through a lot of honey. Today at lunch (yes, I sometimes also have toast with butter and honey for lunch), I looked at the jar and realised that it was almost empty. The environmentalist in me sprang to action first, wondering if the small business owner who sold me the honey would be able to reuse the mason jar. And then my inner marketer got going: “Who sold me this honey? Why isn’t there a label on …

Why is it important to Google yourself?

Everyone has a personal brand, which in my opinion is actually just a catchy buzzword for “reputation”. It’s displayed in the clothes you wear, the way you answer the phone, interact with friends and family, order your meal at a restaurant, and whether you shake someone’s hand or give them a kiss on each cheek. But your personal brand is also on display online, whether you’re aware of it or not. Which leads me to the question, Last year? Never? Then think of this as your friendly reminder to head over to Google and have a quick peek at the results. Start by typing in your …

Top 10 Things to Stop Doing at Networking Events

I’ve attended a lot of networking events. And for lots of different reasons, from wanting to meet new friends to hoping to sign new clients to being really interested in the guest speaker. But whatever your reasons for going, don’t forget that the overall purpose of a networking event is to network. Did you just shiver? A chill went down your spine? Relax. Networking isn’t as scary as we’ve hyped it up to be. Dictionary.com defines networking as “forming business contacts through informal social meetings.” Hey. That doesn’t sound so bad. I mean, forming business contacts could be good for your professional life. And I bet …

What’s in a name?

Names are important. As parents, we agonize about this first crucial decision-making event – after all, you’re shaping the foundation of another human’s life. You pour over baby books, looking for hidden meanings, wondering if you should bestow courage or wisdom or gentleness… So we all start life with a name that others have chosen for us. But then we age and grow and mature. And we realise that we have the power to shape our own destiny. Many of us grab hold of our name, moulding and shaping it to fit both our perception of ourselves, and also the …

Branding to the next level

Your company probably has a great logo that took a lot of time and effort to come up with. But branding is so much more than just an amazing logo. It is the way that clients and customers perceive your company, each and every time an interaction occurs. It is the who, what, when, where, why and how as it pertains to your company’s internal and external communications. Take a look at all of the interactions that potential clients and customers have with your company. Are they receiving a consistent image across all touch points?     Here are some …

Does your LinkedIn profile need some sprucing up?

Too often, as I am browsing through LinkedIn to find new connections, I see people I know but I hesitate when it comes to adding them as contacts. Why? Because their LinkedIn profile is so lacking that I feel like adding them would be a waste of time. If you have a LinkedIn profile, you should at least complete the following info: A profile picture. I mean, does this picture actually make you want to connect with someone? Your full first and last name. I understand the desire for privacy but chances are there is already lots of information about …

Bridging the gap

Some companies find that the people who interact with their brand online are not actively consuming their products and services. And other companies are unsure of how to engage their paying customers online, in order to keep them informed and increase sales. So how do you bridge the gap? For those companies looking to encourage their online followers to purchase their products and services, here are some suggestions: Share information about new products and services on your online channels, so that your followers are the first to know Provide a coupon that is exclusive to your online audience Consider using …