Monthly Archive for: ‘December, 2014’
Put your name on it

I love toast with butter and honey. I love it for breakfast and as a late night snack. As a result, I go through a lot of honey. Today at lunch (yes, I sometimes also have toast with butter and honey for lunch), I looked at the jar and realised that it was almost empty. The environmentalist in me sprang to action first, wondering if the small business owner who sold me the honey would be able to reuse the mason jar. And then my inner marketer got going: “Who sold me this honey? Why isn’t there a label on …