When I first talk with small business owners about their marketing needs, one topic that always comes up is that of time management. There just doesn’t seem to be enough time in the day to run a business and also send out Facebook posts, Tweets, and Google+ updates. There are a lot of amazing tools out there to help with online marketing – as an example, check out buffersocial’s list of “61 Best Social Media Tools for Small Business”. So to help you out, I thought I’d share my favourite online tools that make my life easier (and I promise […]

Why is it important to Google yourself?

Everyone has a personal brand, which in my opinion is actually just a catchy buzzword for “reputation”. It’s displayed in the clothes you wear, the way you answer the phone, interact with friends and family, order your meal at a restaurant, and whether you shake someone’s hand or give them a kiss on each cheek. But your personal brand is also on display online, whether you’re aware of it or not. Which leads me to the question, Last year? Never? Then think of this as your friendly reminder to head over to Google and have a quick peek at the results. Start by typing in your […]

A bio written in the first person

I’ve been slowly making my way through Danielle LaPorte’s “The Fire Starter Sessions: A Soulful + Practical Guide to Creating Success on Your Own Terms“. It’s a really thought-provoking book that begs to be read more than once, and it will definitely help kick your butt into action if you happen to need that sort of impetus, which a lot of us do. But there was one short nugget of advice, tucked away in the lower left-hand section of a page, that kept sticking with me. It read: The idea kept eating away at me. It went against much of what I had learned […]

Top 10 Things to Stop Doing at Networking Events

I’ve attended a lot of networking events. And for lots of different reasons, from wanting to meet new friends to hoping to sign new clients to being really interested in the guest speaker. But whatever your reasons for going, don’t forget that the overall purpose of a networking event is to network. Did you just shiver? A chill went down your spine? Relax. Networking isn’t as scary as we’ve hyped it up to be. Dictionary.com defines networking as “forming business contacts through informal social meetings.” Hey. That doesn’t sound so bad. I mean, forming business contacts could be good for your professional life. And I bet […]

Are you open for business?

  Last week, I made dinner plans for Monday. And then I had a hand-slap-forehead-moment when I realised that Monday can be a tricky night in a small town because a lot of places are closed. I Googled the restaurant and found… nothing. I tried to locate them on Facebook, with no luck. I entered “restaurant name + hours” and came up empty-handed, although I did see results for other restaurants in the area who were closed on Monday. Then I found the restaurant’s phone number and decided to give them a call. The phone rang and rang and rang… […]

What’s in a name?

Names are important. As parents, we agonize about this first crucial decision-making event – after all, you’re shaping the foundation of another human’s life. You pour over baby books, looking for hidden meanings, wondering if you should bestow courage or wisdom or gentleness… So we all start life with a name that others have chosen for us. But then we age and grow and mature. And we realise that we have the power to shape our own destiny. Many of us grab hold of our name, moulding and shaping it to fit both our perception of ourselves, and also the […]

Going Bi-Coastal

So the big move has happened; I have officially relocated from the West Coast to the East Coast. I’ve been fortunate enough to retain some of my Western clients, through the wonders of email and Skype. I’m loving being four hours ahead of my Western clients, since when I send them deliverables at 10 a.m., it’s only 6 a.m. for them! There’s lots different here, including a lack of mountains, short trees, and the smell of the sea in the air. But there’s also friendly people and lots of small businesses. I’m looking forward to figuring out how to connect […]

This Morning I Read on Twitter…

I usually advise about social media practices for companies. But the same advice can also be taken by individuals, especially if you would like to become more acquainted with the vast array of online networks before your own company embarks down the twisty, colourful world of social media. My first recommendation is to start small. There are a mind-boggling number of social networks out there, from the common-place such as Facebook, Twitter and LinkedIn, to the lesser-known such as Athlinks, Elixio and LibraryThing. But don’t go out there and sign up for every network possible. Instead, start small with one […]

Branding to the next level

Your company probably has a great logo that took a lot of time and effort to come up with. But branding is so much more than just an amazing logo. It is the way that clients and customers perceive your company, each and every time an interaction occurs. It is the who, what, when, where, why and how as it pertains to your company’s internal and external communications. Take a look at all of the interactions that potential clients and customers have with your company. Are they receiving a consistent image across all touch points?     Here are some […]

Does your LinkedIn profile need some sprucing up?

Too often, as I am browsing through LinkedIn to find new connections, I see people I know but I hesitate when it comes to adding them as contacts. Why? Because their LinkedIn profile is so lacking that I feel like adding them would be a waste of time. If you have a LinkedIn profile, you should at least complete the following info: A profile picture. I mean, does this picture actually make you want to connect with someone? Your full first and last name. I understand the desire for privacy but chances are there is already lots of information about […]